 | Forum regular | ? | Join Date: Sep 2012 Location: Sydney, Australia Posts: 121 Thanks: 1 Thanked 25 Times in 23 Posts |
Hi Leah,
Congratulations on completing the book.
Very exciting that you are diversifying your business and adding product eBooks to your revenue. This is something I have wanted to do for a while so I will be keen to hear how the launch goes.
Have you had any experience with Product Launch Formula? If you can get hold of any of the material it will definitely give you some great ideas to plan your launch. I've never even purchased the program, just the free material was enough to help me brainstorm my own system.
As for the sales page you have there, it is certainly a great start.
- If you can get a video that explains the eBook instead of having to read all the text, do that. I would rather watch a sales video than read 10 minutes worth of text. Product Launch Formula does it perfectly - http://www.productlaunchformula.com/.
- The copy and formatting overall is impressive for a first attempt. Good use of bold and underlined text. In general it could probably be be a bit bigger, just to make it more readable.
- You probably need to break it up into more manageable chunks. Increasing the size should help (just so you don't see so much text on the screen at one time), but adding some icons or pictures might help as well.
- I almost missed the testimonials you have there. They are almost the most important part of your sales page so they need to be prominent, and clearly attributed to someone. If you can add a photo of the referees do so, and even better link to their LinkedIn or Twitter account - it just makes people feel like they are real.
- The eBook cover you have is nice, but covered up by all the text and banners. Try and get it on a white background on its own so it looks like you could almost pick it up off the page. And also make sure you don't use the purple anywhere except your call to action button. You don't want to dilute its importance.
- I would increase the size of everything in your Buy it Now area. This needs to the be the most prominent area on the page. Break it out from the styling of everything else. I also like the use of the term 'Instant Download' as it promotes the speediness of the process. (I think this sales page - http://www.popupdomination.com/live/ - does a lot of good things - although I think it feels a little crowded).
- Drop your header links, email subscribe and blurb at the bottom about more help. You can get all this information through to people in the eBook sale - get their email address in the checkout, and offer them more help at the end of the eBook. This page has only one goal, to sell the book.
- If you want to grab emails, you should leverage the free chapter that you are offering as an incentive to submit an email address. You could also do a bit more to market that section. Call it a 'Lite' version that is available for 'FREE'. They put their email address - you drip feed them the pages over 2 days, and then at the end you send them a buy now link to get the rest.
Hopefully that is helpful rather than hindering for you. Obviously getting that all in for the first incarnation of your sales page is going to be tough, but it should at least give you some ideas. __________________
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