The Active Adults Market Thrives In The Twenty-First Century

September 17th, 2011 by Pamela Baldwin

Each of the words in the phrase ?active adults? has sufficient semantic independence to prevent the phrase from become a cliche or proprietary brand name. It is not a verbal phrase or idiom. Online searches for the phrase turn up many different concepts, from retirement homes, to magazine titles and free streaming pornography.

But the mysterious glue that sticks words together so that they have meaning as phrases takes some strength from the alliteration and from the juxtaposing of the words to suggest that the phrase does allude to a group of people who may be defined by characteristics of maturity and a predilection for action. These two clear features make the group an interesting target group for marketing people.

A former governor of the American Federal Reserve warned a decade ago that the changing demographic landscape would have dramatic economic consequences as ?baby boomers? retired and expected big pension payouts. Little attention was paid to his words but the economic melt down that has occurred since 2008 is a dramatic manifestation of what he was saying.

Economists and politicians often talk as though they are living in a bygone era. They seem surprised that the demand for housing from young families with young children has shrunk. They talk about the needs to ?create jobs? as though the scenario is now the same as it was in the 1960s when corporations that were limited to drawing on local work forces were able to pay big salaries and fund safe pension funds.

For example, the institution of marriage was instrumental in the demand for family homes, cars and household goods. In aging populations such needs are not as prominent. Many baby boomers have become senile and impotent, and their children seem less fertile and inclined to have families of only one child. This changes the pattern of demand.

People who are told that they must wait longer to reach ?retirement age? whilst facing discrimination in work places on account of their age are not likely to create the same demands. Recent economic events across the world reflect the inadequacy of economic planning. Collapses have been sudden and unexpected. Perhaps it is not fully appreciated that many problems are caused, at least partially by demographic changes. These changes host different patterns of need.

One child families and couples which are downsizing their accommodation do not fuel and endless demand for housing developments of the old type. Instead, they create new demands for different needs. Where vulnerable groups are targeted by predators and abandoned by fast moving families they need secure housing complexes with electric fences and numbers of people who are of similar ages able to laugh at the same jokes and engage in exercise routines suitable for active adults.

Looking to find the definitive source of information on active adults?

Posted in Travel & Leisure | Tagged Active Adults, destinations, leisure, travel, Travel & Leisure

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Source: http://thearticlecorner.com/the-active-adults-market-thrives-in-the-twenty-first-century/

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